If brands are an emotional connection, this one grabbed me while laying buttery blacks on ED11A drawings during my freshman year at Berkeley.
A few months ago, my mom returned old pencils that I left with them after college. That night, my daughter was using this round burgundy pencil with a thick graphite core in the living room.
In spite of the two decade hiatus, a warm fuzzy feeling swept over me. I was surprised at the strength of the reaction.
It’s just a pencil.
What a fine pencil!
Unfortunately, Berol is no more.
What will be the nostalgia brands for our kids? 2056 is just around the corner.
䷇䷯
