As the material furnished him is often inadequate, vague, uninteresting, or otherwise unsuitable for visual interpretation, the designer’s task is to restate the problem. This may involve discarding or revising much of the given material. By analysis (breaking down of the complex material into its simplest components – the how, why, when, and where) the designer is able to begin to state the problem.
Paul Rand, A Designers Art, “The Designer’s Problem”
There are quite a few nuggets and a lot of examples of great graphic design in this book.
I’m curious how this book will differ from his earlier compilation of essays Thoughts on Design.
That said this book, A Designer’s Art, definitely stands on its own. Highly recommended.
Interestingly, this book was published by Princeton Architectural Press. I’m not exactly sure what to make of this factoid, but it seems meaningful.